said by JasonOD :

Content providers need to find some way to keep it off the big screen (like Hulu is attempting to do with their desktop app). Too much ad revenue is lost when it's shown on peoples living room sets, plus it's killing ISP's who have to keep up with the demand.

said by TheMG :

2) Killing ISPs? It's their own fault if their networks aren't fast enough to handle the demand when customers start to actually use what they paid for. Not like the big players don't have enough money to upgrade their networks anyways. So what if their CEOs can't take home the usua $20M or whatever.