said by kaila
:Unless the artists have the brains to come up with a business plan and cash or investors to finance studio time and marketing, they really don't have much of a choice, let alone bargaining power to negotiate terms.
Yep. Clearly they need the labels to make the investment to produce the product and do the marketing. As a result the labels reap most of the profits since they are taking all the risk. If they want to monetize their art and cannot do it themselves they will have to pay a hefty fee.