Saint Louis, MO
It is a matter of degree. If I get a $10 parking ticket that I do not think I deserve, I will probably just pay it. Not becuase the ticket was right, but becuase it is not worth my time to fight over a $10 ticket. Now move that ticket up to a $100 and I am FAR more likely to fight it. The $1GB was not going to be some minor annoyance. People could easily see how it was going to cost them $150/month for the same service that they were getting at $60/month(or less).