fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to cypherstream
Re: Lame
said by cypherstream  :Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? Let me be the first to disagree. When a provider or ad vehicle can target a more specific customer, the ad buy becomes MUCH more valuable which means more revenue TO get to the things you want. Further, before comcast spotlight even, you'd get an ad inserted into your viewing for a small diner 30 miles away and in today's world, everyone here would be more apt to sqwak about that as "idiotic" in today's world.
This is the first I've ever heard of this boat (canoe) but, I can say, to me, its a logical choice to migrate towards.
The company is capable of doing more than one thing at a time; it doesn't have everyone in the company doing one single thing. The HD upgrade, system frequency expansion, etc. are all still being done.
Canoe actually wouldn't be that expensive anyway. I'd bet you that they perform a small upgrade in the head end equipment, and ads that are served are put into a "head end" code of their own. Each box would most likely be told to view a different "head end" where the commercials were being fed to - or something similar to that. Just a guess at this point. |
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cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs:
| I don't think it's a bad idea at all, I just think the priorities are a little mis-guided.
I'd like to see advanced services and HD expansion before addressable advertising. I've been following some of the Project Canoe in CED Magazine, and it's not just Comcast. It's a consortium of companies like Time Warner, Charter, and Cox as well. There will be a standard of implementation (thankfully) which in the long run this will be a great asset to the MSO and advertiser.
Again, not necessarily a bad thing, but I was hoping for the attention to focus on bandwidth expansion for HD Video and DOCSIS 3.0. That's not something you generally see unless you live in a Fios or U-Verse zone. |
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fiberguy
My views are my own.
Premium
join:2005-05-20 | Right.. there are other things that need attention as well. However, there is an assumption that there is no or less attention being paid to the other areas that you speak of. |
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battleop
join:2005-09-28
00000 | reply to fiberguy
I like the idea of localized advertising. If I am going to have to watch commercials I would rather be for goods and services in my area. |
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