pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD | Lame
Screw this. Put on more HD channels.
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"At the moment of conception." |
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bogey780
join:2004-03-19
Here | It seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. |
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
 ·Comcast
| said by bogey780  :It seems like this would be beyond trivial with IPTV. Just insert the ads into the streams going through certain routers. I guess they could do the same thing with nodes but it'd be kind of rough. But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless.
Instead of wasting money on something very few people will find useful, Comcast should look ahead instead and offer more HD programming.
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"At the moment of conception." |
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Mactron
el camino Real
Premium
join:2001-12-16
CM94sv
| reply to pnh102
Most Ads make not want to buy the product. "Headon" ?..
Gee how many folks wanted to buy that product after being annoyed for months with that Ad ?
Not me for sure. 
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If only the Verizon CSRs worked this well. |
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jgegner
join:2007-12-17
Bowling Green, KY
·Insight Communicat..
| reply to pnh102
It's bad enough that website owners put obnoxious ads on their sites (I use Firefox with Adblock Plus & NoScript to filter them out), now cable operators like Comcast want to shove even MORE ads in our faces, targeted to our interests?
This almost makes me want to dump cable and get DirecTV.
James
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Those who cannot remember the past are condemned to repeat it.
-- George Santayana (1863-1952) |
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD
·Comcast
| reply to Mactron
To be fair, some commercials are fun to watch, and I've been known to actually not skip them and watch them. If advertisers made commercials worth watch, more people would watch them instead of skip them.
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"At the moment of conception." |
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cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs: | reply to pnh102
Agreed.
Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? |
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KrK
Heavy Artillery For The Little Guy
Premium
join:2000-01-17
Tulsa, OK
 ·AT&T Yahoo
·AT&T DSL Service
·Cox HSI
·AT&T Southwest
| reply to pnh102
said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off....
Then again... it's cable TV.
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"Fascism should more properly be called corporatism because it is the merger of state and corporate power." -- Benito Mussolini
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badtrip
East Bay
Premium
join:2004-03-20
Albany, CA
 ·Unwired Ltd
·Comcast
1 edit | reply to cypherstream
said by cypherstream :Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? The broadband market is saturated and Comcast has no competition. Upgrading infrastructure is not as profitable as investment in advertising in such an environment.
edit:grammar |
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openbox9
join:2004-01-26
Alexandria, VA
·AT&T Southeast
| reply to jgegner
You don't think that if this concept proves itself that every pay TV provider out there will attempt similar tactics? The bottom line is that providers need to generate more revenue, and this is a potential method to do so. If I'm paying to advertise my wares, I'd much prefer to pay additional to advertise to a potential customer much more likely to pay for my goods rather than blanket ads to everyone in hopes that I may get lucky. Targeted TV advertising is a logical step just as targeted ads online are taking off too. |
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fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to cypherstream
said by cypherstream :Agreed. Our money is better spent expanding the systems to 1 GHz and invested into HD Channels than this. Project Canoe cannot be a 'cheap' undertaking. Comcast, priorities anyone??? Let me be the first to disagree. When a provider or ad vehicle can target a more specific customer, the ad buy becomes MUCH more valuable which means more revenue TO get to the things you want. Further, before comcast spotlight even, you'd get an ad inserted into your viewing for a small diner 30 miles away and in today's world, everyone here would be more apt to sqwak about that as "idiotic" in today's world.
This is the first I've ever heard of this boat (canoe) but, I can say, to me, its a logical choice to migrate towards.
The company is capable of doing more than one thing at a time; it doesn't have everyone in the company doing one single thing. The HD upgrade, system frequency expansion, etc. are all still being done.
Canoe actually wouldn't be that expensive anyway. I'd bet you that they perform a small upgrade in the head end equipment, and ads that are served are put into a "head end" code of their own. Each box would most likely be told to view a different "head end" where the commercials were being fed to - or something similar to that. Just a guess at this point. |
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fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to KrK
said by KrK :said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. |
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fiberguy
My views are my own.
Premium
join:2005-05-20
| reply to Mactron
said by Mactron :Most Ads make not want to buy the product. "Headon" ?.. Gee how many folks wanted to buy that product after being annoyed for months with that Ad ? Not me for sure. Ahhh, contrare Mactron. The most successful ads ARE the ones that annoy you. I would speak of local ads but most people here wouldn't get it.. so lets take the Head-On product. Not only was it simple, stupid, and the worst production ever made, it got EVERYONE talking about it.. it got free press, it got into the news cycles and they sold millions of that "we can't tell you if it really works or not" product.
Point in case - the ad one one of THE most successes in American television, the firm that made it got rich, and people bought the crap by the train-loads.
Some of the more vocal people here do not make up what is the group of idiot consumers that eat that kinda stuff up. |
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cypherstream
Looking forward to the future of things.
Premium,MVM
join:2004-12-02
Reading, PA
clubs:
| reply to fiberguy
I don't think it's a bad idea at all, I just think the priorities are a little mis-guided.
I'd like to see advanced services and HD expansion before addressable advertising. I've been following some of the Project Canoe in CED Magazine, and it's not just Comcast. It's a consortium of companies like Time Warner, Charter, and Cox as well. There will be a standard of implementation (thankfully) which in the long run this will be a great asset to the MSO and advertiser.
Again, not necessarily a bad thing, but I was hoping for the attention to focus on bandwidth expansion for HD Video and DOCSIS 3.0. That's not something you generally see unless you live in a Fios or U-Verse zone. |
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fiberguy
My views are my own.
Premium
join:2005-05-20 | Right.. there are other things that need attention as well. However, there is an assumption that there is no or less attention being paid to the other areas that you speak of. |
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Mactron
el camino Real
Premium
join:2001-12-16
CM94sv
| reply to fiberguy
said by fiberguy :
Some of the more vocal people here do not make up what is the group of idiot consumers that eat that kinda stuff up. Your probably right... So Sad. 
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If only the Verizon CSRs worked this well. |
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Cjaiceman
Premium,MVM
join:2004-10-12
Parker, CO
·Comcast Workplace
·Comcast
| reply to jgegner
said by jgegner :It's bad enough that website owners put obnoxious ads on their sites (I use Firefox with Adblock Plus & NoScript to filter them out), now cable operators like Comcast want to shove even MORE ads in our faces, targeted to our interests? This almost makes me want to dump cable and get DirecTV. James I do the same thing, AdBlock Plus & NoScript keeps the ads away 
I already switched from Comcast to DirecTV because DTV has more HD channels, and I save $20/month vs going w/ Comcast for less HD channels at more of a cost. I did however get Comcast's Business 16/2, as its the best I can get from Comcast or Qwest.
[hijack]
BTW, for those who didn't know, Comcast's Business account comes with access to an exchange server for your e-mail. Just thought some would like to know as I've told a few people and sold them JUST for that feature 
[/hijack] |
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battleop
join:2005-09-28
00000 | reply to fiberguy
I like the idea of localized advertising. If I am going to have to watch commercials I would rather be for goods and services in my area. |
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battleop
join:2005-09-28
00000 | reply to badtrip
"The broadband market is saturated and Comcast has no competition"
Did the Direct Tv and Dish Network birds fall out of the sky? Did the Telcos stop offering service? How did I miss that story on the front page? |
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dvd536
as Mr. Pink as they come
Premium
join:2001-04-27
Phoenix, AZ
| reply to fiberguy
said by fiberguy :said by KrK :said by pnh102 :But as was also pointed out earlier, most people with DVRs tend to skip ads anyway so this makes this technology worthless. If the Cable company provides the DVR (Integrated STB, for example) they can also control how you use it. 'Course this would really piss a lot of people off.... Then again... it's cable TV. .. you mean the same as DVD makers remove your ability to MENU through the beginning crap of some DVDs including the ads for their other movies?? I'd agree with you. DVDfab platinum takes care of those pesky dvds. disney are the worst.
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When I gez aju zavateh na nalechoo more new yonooz tonigh molinigh - Ken Lee |
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