said by TScheisskopf :

If they release this, then people will subscribe to it and then this new and promising company will have to deal with the curse of free enterprise:

Consumers. Which starts with "C", that rhymes with "T" and "T" stands for Trouble. Trouble in River City. Because everyone knows that consumers are anti-corporation and will just drag them down.

I suggest they just build it and then walk away from it. That'll save them a lot of money they would just waste dealing with all those nasty and unwashed consumers.