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Forums » UK Regulators: Users Must Opt-In To Behavioral Advertising » Opt-in to targeted ads or opt-in to data collection ??
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Get ready for the fine print »
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en102
Canadian, eh?

join:2001-01-26
Valencia, CA
reply to TK Junk Mail
Re: Opt-in to targeted ads or opt-in to data collection ??

I agree... that statement doesn't mean that they can't
a) data mine
b) sell data to a shell company which can do what Phorm was doing
--
Canada = Hollywood North


dualsmp

join:2001-08-25
Charlotte, NC

said by en102 See Profile :

I agree... that statement doesn't mean that they can't
a) data mine
b) sell data to a shell company which can do what Phorm was doing
This is key. The opt-in/opt-out is a red-herring distraction. The hardware which Phorm installs at the ISP will deep packet inspect all data, all the time.


en102
Canadian, eh?

join:2001-01-26
Valencia, CA
Exactly... just because they can't do a specific item (that's what happens when you make a law too specific), legal/business will find other ways around it.
--
Canada = Hollywood North
Forums » UK Regulators: Users Must Opt-In To Behavioral AdvertisingGet ready for the fine print »
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