TK Junk Mail
Go ahead, make my day
Premium
join:2002-03-03
Margate City, NJ
clubs:
 ·Comcast
edit:
April 11th, @11:48AM
|  Opt-in to targeted ads or opt-in to data collection ??
Regulator statement:
»www.ico.gov.uk/about_us/news_and···oie.aspx
Phorm products will have to operate on an opt in basis to use traffic data as part of the process of returning relevant targeted marketing to internet users. The statement appears open to interpretation by lawyers.
Will Phorm still be able to collect the data whether you opt-in or not? Or is the opt-in merely on the ad display to the end user?
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | I agree... that statement doesn't mean that they can't
a) data mine
b) sell data to a shell company which can do what Phorm was doing
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Canada = Hollywood North |
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dualsmp
join:2001-08-25
Charlotte, NC
| said by en102  :I agree... that statement doesn't mean that they can't a) data mine b) sell data to a shell company which can do what Phorm was doing This is key. The opt-in/opt-out is a red-herring distraction. The hardware which Phorm installs at the ISP will deep packet inspect all data, all the time. |
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en102
Canadian, eh?
join:2001-01-26
Valencia, CA | Exactly... just because they can't do a specific item (that's what happens when you make a law too specific), legal/business will find other ways around it.
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Canada = Hollywood North |
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