Dogfather
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4 edits | reply to chlen
If not an April Fool's joke, this one will certainly be interesting. Engaget obviously isn't selling the same product but the color could conceivably (in the twisted minds of lawyers) confuse people into thinking that T-Mobile somehow owns, contributes or endorses the site.
But in the states, I don't think T-Mobile has the color recognition of Dow Corning Pink insulation (that actually has commercials based on the color) or Cingular had with their ugly orange. Ask 100 people what color a coke can is then ask 100 people what color the T in T-Mobile is.
Also if you look at their branding history (eg on the internet way back machine) the shade of magenta they use has changed over the last few years, none being like the shade used by Engadget. »web.archive.org/web/*/http://www.tmobile.com hardly establishing the same brand identity of Coca-Cola or Owen-Corning's pink insulation.
On the flip side, T-Mobile can just end up making a bunch of influential nerds angry and more inclined to write neg article after neg article about T-Mobile. Is it really worth pissing off a lot of people to protect a portion of the trademark that may not even be enforceable. |
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