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Phorm is pretty much the same as NebuAD »
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MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest

Re: wow

This is my question, also.

Are the ads inserted ONLY on pages of the Wide Open West website? Or, are they inserted on OTHER websites not owned by W.O.W.?

If it's the latter, I think that's a bad thing, both technically (it can screw up website views) and legally (they're on shaky ground and may be sued by the website owners).

If it's the former, I can live with it, personally.

Karl Bode
News Guy
join:2000-03-02

Host:
Road Runner
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1 edit

Re: wow

To be clear, NebuAD does not "insert" ads above or on top of existing ad arrangements. They monitor users via network hardware and then present more tailored ads in the traditional fashion via existing advertising networks.

That ad-injection system (Fair Eagle) was a rogue ISP using one of their WISP ad platforms incorrectly on a wired network in Texas.
MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest

Re: wow

said by Karl Bode See Profile :

To be clear, NebuAD does not "insert" ads above or on top of existing ad arrangements. They monitor users via network hardware and then present more tailored ads in the traditional fashion via existing advertising networks.

That ad-injection system (Fair Eagle) was a rogue ISP using one of their WISP ad platforms incorrectly on a wired network in Texas.
OK, thanks for the info. So the website owners get paid for running the ads, even though the ads that are run are tailored via input from the NebuAD tracking service which harvests tracking information from all your website visits. Do I have it straight?

Karl Bode
News Guy
join:2000-03-02

Re: wow

Yep. Websites get paid the same way. Only new money is that the ISP gets mailed a check every month for sticking a deep inspection device on the network...
MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest

Re: wow

said by Karl Bode See Profile :

Yep. Websites get paid the same way. Only new money is that the ISP gets mailed a check every month for sticking a deep inspection device on the network...
Who pays the ISP? The ad services, e.g. Google AdWords?

Karl Bode
News Guy
join:2000-03-02

Re: wow

NebuAD pays the ISP simply to store the device. Other ad arrangements also pay the ISP.

Anonymous_
Anonymous
Premium
join:2004-06-21
127.0.0.1
clubs:

Re: wow

i am beting ISP are using this for illegal wire tapping for the NSA
--
Underwater bogeyman continues secret mission...
NormanS
Premium,MVM
join:2001-02-14
San Jose, CA
·Pacific Bell - SBC

Re: wow

said by Anonymous_ See Profile :

i am beting ISP are using this for illegal wire tapping for the NSA
AT&T, at least, has been wiretapping for the NSA long before the likes of NeubAd and Phorm started profiling users. More likely that the profilers are using NSA technology, not the other way around.
--
Norman
~Oh Lord, why have you come
~To Konnyu, with the Lion and the Drum

tc1uscg

join:2005-03-09
Saint Clair Shores, MI

Re: wow

said by NormanS See Profile :

said by Anonymous_ See Profile :

i am beting ISP are using this for illegal wire tapping for the NSA
AT&T, at least, has been wiretapping for the NSA long before the likes of NeubAd and Phorm started profiling users. More likely that the profilers are using NSA technology, not the other way around.
... and Verizon, Sprint.. think Qwest was the only one who had the BALLS to stand back and say "Now wait a minute".. Look at'em now?

swhx7
Premium
join:2006-07-23
Elbonia
·RoadRunner Cable

said by Karl Bode See Profile :

To be clear, NebuAD does not "insert" ads above or on top of existing ad arrangements. They monitor users via network hardware and then present more tailored ads in the traditional fashion via existing advertising networks.

That's what the Nebuad and Phorm guys have been saying in interviews recently (for example in this Register article). But what posters describe in the forum yesterday, linked in the blurb at the top, is clearly injection of foreign content (into Google homepage, for example).
MyDogHsFleas
Premium
join:2007-08-15
Austin, TX
·AT&T U-Verse
·AT&T Southwest

Re: wow

said by swhx7 See Profile :

But what posters describe in the forum yesterday, linked in the blurb at the top, is clearly injection of foreign content (into Google homepage, for example).
I see no mention of injecting foreign CONTENT, just tracking cookies. This is quite different from injecting actual ADS onto Google, for example. You may object to the cookies but it's important to be clear on what is actually being done.

Karl Bode
News Guy
join:2000-03-02

Host:
Road Runner
PC gaming GAMES
PC gaming Tech
quote:
That's what the Nebuad and Phorm guys have been saying in interviews recently (for example in this Register article). But what posters describe in the forum yesterday, linked in the blurb at the top, is clearly injection of foreign content (into Google homepage, for example).
I believe they're confusing the issue based on those early reports about Fair Eagle doing so. I've confirmed the NebuAD model does not inject over-riding content that derails existing ad systems or over-rides a webmaster's wishes.

I can't speak to Phorm, as I've spent less time studying them, but I don't think they do that either. They're doing a number of things differently, including trying to pitch their service as an anti-phishing solution, which is pretty lame.
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