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Forums » Kevin Martin Doesn't Hate Cable, He Just Loves Ma Bell » A la carte pricing
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viperlmw
Premium
join:2005-01-25
·Qwest.net

A la carte pricing

Ok,I am not a hater of cable, I just don't like the crappy picture or service. I have lived in 4 towns in the last 10 years, and not in one place could (or would) the cable co. get me a good picture. Analog can suck, and digital can be worse. My current cable tv drop is right off of a main trunk line, and the picture still sucked, so after 3 months, I went back to DTV.

But I never understood why I had to order packages of channels. It seems to me that cable companies could develop a pricing plan that allows for a la carte, yet still makes them a profit. And I am no lover of 'family values' types, but still believe I should be able to order what I want, charge me what you will.


Jmartz

join:2000-07-20
Tenafly, NJ

said by viperlmw See Profile :

But I never understood why I had to order packages of channels. It seems to me that cable companies could develop a pricing plan that allows for a la carte, yet still makes them a profit. And I am no lover of 'family values' types, but still believe I should be able to order what I want, charge me what you will.
If you got your wish, A la cart would cost you the same for less. You'd be paying $21.99 for ESPN... the current pricing lets everyone split the costs to keep the prices lower. With a la carte, you'd have to foot the entire bill... remember, not only are the cable companies out to make money, but the owners of the channels need to make money to survive... so you'd be looking at insane prices for individual channels in order to make up for lost revenue.

viperlmw
Premium
join:2005-01-25
·Qwest.net

said by Jmartz See Profile :

said by viperlmw See Profile :

But I never understood why I had to order packages of channels. It seems to me that cable companies could develop a pricing plan that allows for a la carte, yet still makes them a profit. And I am no lover of 'family values' types, but still believe I should be able to order what I want, charge me what you will.
If you got your wish, A la cart would cost you the same for less. You'd be paying $21.99 for ESPN... the current pricing lets everyone split the costs to keep the prices lower. With a la carte, you'd have to foot the entire bill... remember, not only are the cable companies out to make money, but the owners of the channels need to make money to survive... so you'd be looking at insane prices for individual channels in order to make up for lost revenue.
Ok, I agree with everything you just said. But you didn't disagree with anything I said. I understand the price point might be high. They should offer it anyway, even with the high price. They might even be able to charge MORE of a premium, as there are those who would do it just for principle.
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