Time4aNAP
Premium
join:2007-04-09
Des Plaines, IL
| Re: Irony said by disc  :The second point is noble, but the first one certainly hits their bottom line. I would think it would hit all college stations that webcast too. Not really. The station's rate card is based on OTA listeners, not the Internet listenership. Some advertisers might pay a token fee for the extra exposure from webcasts, but nothing compared to what they pay for the Nielsen and/or Arbitron rated coverage.
Up until now, streaming has been an inexpensive way to promote your station. If and when it stops being inexpensive, terrestrial broadcasters will simply stop streaming. That means that you'll no longer be able to listen to your favorite hometown radio station when you're on vacation, but it's no real loss for the station itself. |
