I'm not sure that the fine is the biggest deterent here. I think that a company may have problems with bad PR after being publically slapped on the wrist by the FCC.
$15k? That's it? What the hell?! I think the FCC needs to switch the indecency fines with these. This is where the $500k fines belong.
Those $half-million fines are set by Congress, not by the FCC. Similarly, this $15K fine is statutory and also set by Congress. The FCC can't just decide one day to increase the statutory limits just like a judge can't decide one day to sentence a jaywalker to death. The FCC Enforcement Bureau has some leeway as to how they apply them but they do not set the numbers. If you are indeed outraged by this, contact your US Representative and Senator(s) and tell them. Venting here does nothing but empty your spleen. -- The revolution will not go better with Coke.
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