Belvedere Tiburon, CA
Looking at the FCC procedure, the FCC faced a choice. They could either wrap up a quickie case and draw the line in the sand for all ISP's to see and for users to be aware of, or they could have held off doing anything pending a rulemaking proceeding which could easily have taken 1 or 2 years or longer.
The real value here isn't about how hard somebody got spanked--it's that the FCC showed a willingness to spank for this offense, and let the rest of the community know about it. This says volumes more than mere speechifying by Commissioners.
All that said, it's not necessarily the last word. Some more recalcitrant and/or better funded ISP may decide to fight this issue out in the future, doubtlessly claiming various "technical" or "unrelated business" reasons for their practice. (Guess who fits this bill?) But if they do, they will do so in an environment where everybody knows the regulating agency has already condemned this conduct.
VoIP--the death knell of remaining voice monopolies!