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Comments on news posted 2012-10-11 09:17:09: T-Mobile may have found itself in legal hot water after the company began using images of the iPhone in marketing materials -- despite the fact they don't sell the iPhone. ..

page: 1 · 2
AuthorAll Replies

marinemaster

join:2004-04-12
Suwanee, GA

let them live

i say, Apple you did not give them the iphone, at least let them live, but somehow i have a suspicion that ATT is pulling some strings for this to happen......


milnoc

join:2001-03-05
H3B
kudos:1

Very clever

Very clever of them -- if this stunt was intentional.

Launch the "campaign", pull it for "legal concerns", have the media pursue the campaign in their news reports of the "pulled" campaign absolutely free.

Case in point: I now know that T-Mobile is offering a deal to owners of unlocked iPhones without even knowing of the existence of their original campaign.
--
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pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

Apple Won't Like It

Of course Apple would want these ads pulled. If anything, they are a disincentive to buy a new iPhone 5.
--
Romney/Ryan 2012 - Put a couple of mature adults in charge.


fifty nine

join:2002-09-25
Sussex, NJ
kudos:2

reply to marinemaster

Re: let them live

said by marinemaster:

i say, Apple you did not give them the iphone, at least let them live, but somehow i have a suspicion that ATT is pulling some strings for this to happen......

We don't know if it was Apple or T-Mobile who didn't make the iPhone on T-Mobile happen. I suspect that how it went down was that Apple said "we want a cut" and T-Mobile said, "hell no" then Apple said, "alrighty, no iPhone for you."


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

reply to marinemaster

said by marinemaster:

i say, Apple you did not give them the iphone,

And by give I believe you mean enter into a deal where TMo pays Apple a small fortune per phone for the privileged to sell their device.

at least let them live,

Why should Apple let them use their device in advertising without licensing it? If Samsung is going to get in trouble for having a device that looks similar, they aren't going to let TMobile slide for using the actual device in a manner beyond fair use.

ATT is pulling some strings for this to happen.

It wouldn't surprise me if AT&T, Verizon, and Sprint all pointed it out to Apple. Why would one brand that licenses a 2nd brand be happy when a competitor is capitalizing on that 2nd brand for free and without authorization?


tiger72
SexaT duorP
Premium
join:2001-03-28
Saint Louis, MO
kudos:1

Except that Samsung is selling a competing device with the intent of getting customers to *not* buy an Apple device.

T-Mobile's campaign actually would boost Apple's unlocked device sales.


brianiscool

join:2000-08-16
Tampa, FL
kudos:1

T-Mobile

T-mobile is not dumb enough to pay millions to have the IPHONE.


michieru
Premium
join:2009-07-25
Miami, FL

reply to pnh102

Re: Apple Won't Like It

I thought the iPhone 5 came unlocked.


Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network

No legal leg to stand on by ATT or Apple

T-Mobile has every right to use the image in advertising. They just have to ensure that the appropriate disclaimer language is present and there can't be disparagement or inaccurate statements.
--
“The future must not belong to those who slander the prophet of Islam." - Barack Obama, UN Speech 9/25/2012. Ever hear of the First Amendment, BO? Vote Romney/Ryan and take America back.


pnh102
Reptiles Are Cuddly And Pretty
Premium
join:2002-05-02
Mount Airy, MD

reply to michieru

Re: Apple Won't Like It

said by michieru:

I thought the iPhone 5 came unlocked.

True... for some reason I was thinking more of unlocked iPhone 4 and 4S'
--
Romney/Ryan 2012 - Put a couple of mature adults in charge.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7

reply to tiger72

Re: let them live

said by tiger72:

T-Mobile's campaign actually would boost Apple's unlocked device sales.

For the 5 people who are buying an unsubsidized iPhone with the intention to move over to T-Mobile?


The Limit
Premium
join:2007-09-25
Greensboro, NC
kudos:2

What's your point? How is this hampering Apple's bottom line?



The Limit
Premium
join:2007-09-25
Greensboro, NC
kudos:2

reply to pnh102

Re: Apple Won't Like It

How? That's what I don't understand. Customers would have to buy the phone at full price. I feel like this is actually good for Apple because these "agreements" wouldn't have to exist if phones were as portable to other carriers. It's stupid that in this country, Sprint won't activate Verizon devices and vice versa, not because of technological limits, but because they simply won't. (in my personal experience, this has been the case, I don't know why exactly it would be the case for LTE devices).

I know that different carriers operate in different spectrums.
--
"We will evaluate these integrals rigorously if we can, and non-rigorously if we must".
---Victor Moll, invited talk, Tom Osler Fest (April 17, 2010)

SauceMaster

join:2004-08-01
Kokomo, IN

reply to cdru

Re: let them live

Tmobile has said they have over 1 million unlocked Iphone users on their network and that was a while back. It maybe more or maybe less now , but it's definitely more than 5
--
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IowaCowboy
Want to go back to Iowa
Premium
join:2010-10-16
Springfield, MA
Reviews:
·Comcast
·Verizon Broadban..

Customer backlash

I suspect Apple wanted AT&T to be the exclusive carrier for the iPhone as long as it was in existence. Customer backlash over the exclusivity agreement forced Apple to make the free market decision to terminate the AT&T exclusivity agreement before it expired because it was hampering sales and customer backlash.

There are various reasons why people don't like AT&T such as living in an area with poor AT&T coverage being the main reason. Also, AT&T released a popular phone without the network capacity to support the hot new gadget (which is why they had to get rid of unlimited data).

I have had mostly good experiences with AT&T but decided to switch to Verizon because they have somewhat better coverage than AT&T and also better call quality. The decision to switch to Verizon was made after an iPhone 3GS dropped three times during the same call and would not stay connected more than a minute (despite having 3-4 bars of signal). I also had issues with network capacity and dropped calls.

Holyoke Mall (Holyoke, MA) was a bad spot to have an AT&T phone (particularly around Christmas) because their network would get overloaded. I have no trouble with Verizon.

Market pressure forced Apple to allow the iPhone on other carriers. I am sure Apple is selling many more iPhones thanks to the end of their AT&T exclusivity agreement.

As for me, I cannot wait to get the iPhone 5 and the LTE will be a treat considering that I live in a 4G area.
--
I wish I still lived in Iowa; Everything there from rent and groceries to Cable TV is much cheaper in Iowa (especially with an overbuilder in town).

raythompsontn

join:2001-01-11
Oliver Springs, TN
Reviews:
·Comcast

reply to cdru

Re: let them live

said by cdru:

said by tiger72:

T-Mobile's campaign actually would boost Apple's unlocked device sales.

For the 5 people who are buying an unsubsidized iPhone with the intention to move over to T-Mobile?

Make it 6. I am going buy an unlocked Iphone and use T-Mobile.


SteelerRaw

@timet.com

reply to Goober

Re: No legal leg to stand on by ATT or Apple

It appears that t-mobile's legal department disagrees.


Goober
Premium
join:2000-12-17
Naperville, IL
kudos:5

Did you talk to them?


moonpuppy

join:2000-08-21
Glen Burnie, MD

reply to fifty nine

Re: let them live

said by fifty nine:

We don't know if it was Apple or T-Mobile who didn't make the iPhone on T-Mobile happen. I suspect that how it went down was that Apple said "we want a cut" and T-Mobile said, "hell no" then Apple said, "alrighty, no iPhone for you."

Just like Verizon before it realized how big of a mistake it was for them.

moonpuppy

join:2000-08-21
Glen Burnie, MD

reply to cdru

said by cdru:

For the 5 people who are buying an unsubsidized iPhone with the intention to move over to T-Mobile?

And all the stolen iPhones sold on the streets.

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