S_engineer
join:2007-05-16
Chicago, IL | Localized marketing or ethnic market profiling...
I can hear the lawyers purring! |
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ninjatutle
Premium
join:2006-01-02
San Ramon, CA | Cool
More Viagra and Extendz ads for those household with old people over 50. |
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TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
 ·Sprint Mobile Broa..
 ·Comcast
|  Does it matter, if you have a DVR ??
They can tailor the ads all they want. But like the age old question "Does a tree falling in the forest make a sound if no one hears it?" - does a tailored ad mean anything if no one sees it? Because I see almost no ads on TV as I watch 90% of the shows thru DVR time delay where I fast forward thru all commercials.
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My BLOG .. .. Internet News .. .. My Web Page |
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james
join:2001-02-26
antarctica
| said by TKJunkMail  :Because I see almost no ads on TV as I watch 90% of the shows thru DVR time delay where I fast forward thru all commercials. I'm actually surprised to see you say that TK, it's nice to see you aren't entirely anti-piracy in the sense that commericals are part of the way you pay for tv shows, and you're bypassing that... |
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RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11 | reply to TKJunkMail
Probably not, until they disable fast forwarding through the ads the cable company is selling.
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Toolmaster of La Grange. |
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RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11 | reply to S_engineer
Re: Localized marketing or ethnic market profiling...
Yet another reason to cut the cable...
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Toolmaster of La Grange. |
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stevek1949
We're not in Kansas anymore
join:2002-11-13
Virginia Beach, VA
 ·Verizon FIOS
 ·Verizon Online DSL
| reply to TKJunkMail
Re: Does it matter, if you have a DVR ??
We already are seeing this on Verizon FIOS TV from some local advertisers. The voice over states "since you are in an upscale neighborhood on a new cable system...." meaning the FIOS network.
This may just be the media buyers targeting certain systems, though. |
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hopeflicker
Capitalism breeds greed
Premium
join:2003-04-03
Long Beach, CA
| reply to james
said by james :said by TKJunkMail :Because I see almost no ads on TV as I watch 90% of the shows thru DVR time delay where I fast forward thru all commercials. I'm actually surprised to see you say that TK, it's nice to see you aren't entirely anti-piracy in the sense that commericals are part of the way you pay for tv shows, and you're bypassing that... He's a pirate just like the rest of us
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There is no love untouched by hate
No unity without discord
There is no courage without fear
There is no peace without a war
There is no wisdom without regret
No admiration without scorn
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voipguy
join:2006-05-31
Forest Hills, NY
| Not the same
While all the cable operators listed seek to target ads, the privacy issue is where the data used to target the ads comes from.
Cablevision is using the same information that junk mail companies use, from Experian.
Comcast is building a data warehouse to gather data from their set-tops.
What is wrong with this article is that it takes issue with the Cablevision privacy policy, which states how information can be gathered, yet Cablevision is not using that information to determine who gets which ads! |
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tshirt
Premium,MVM
join:2004-07-11
Snohomish, WA | targeted ad's..
Um So what.
Do people really not understand this is what marketing is all about?
And what drives the "free" content on the internet.
Every Business (with half a brain) attempts to target the customers that will listen to a given pitch. |
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Test99
Premium
join:2003-04-24
San Jose, CA | Targeted Cable Ads Based On Income, Ethnicity, Or Gender
Who knew there was a gender detector built into that set top box! |
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hayabusa3303
Over 200 mph
Premium
join:2005-06-29
clubs: | not only that but kids and pets also? |
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major marco
Res Firma Mitescere Nescit
Premium
join:2003-02-13
Stepford, CA
clubs:
| reply to Test99
said by Test99 :Who knew there was a gender detector built into that set top box! Upon first usage of the cable box, female subscribers are directed to rub their naked b00bies across the screen before the stream will be released and enable the cable. They already know who the male subscribers are because the first channel they went to was the Spice channel.
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The Toll
Tracking Lord Stanley
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TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast
1 edit | reply to hopeflicker
Re: Does it matter, if you have a DVR ??
said by hopeflicker :said by james :said by TKJunkMail :Because I see almost no ads on TV as I watch 90% of the shows thru DVR time delay where I fast forward thru all commercials. I'm actually surprised to see you say that TK, it's nice to see you aren't entirely anti-piracy in the sense that commericals are part of the way you pay for tv shows, and you're bypassing that... He's a pirate just like the rest of us I'll answer the trolling comment because fast forwarding thru commercials isn't illegal like copyright infringement. It will only become illegal if they block fast forwarding in the DVR and you hack the DVR to change that.
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My BLOG .. .. Internet News .. .. My Web Page |
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wifi4milez
Big Russ, 1918 to 2008. Rest in Peace
join:2004-08-07
New York, NY
·Verizon FIOS
·Sprint Mobile Broa..
·RoadRunner Cable
 ·BroadVoice
| reply to hayabusa3303
Re: Targeted Cable Ads Based On Income, Ethnicity, Or Gender
said by hayabusa3303 :not only that but kids and pets also? Yeah, that doesnt make any sense at all. This article says Experian (the credit bureau) supplies that info, however it still doesnt add up. Experian has no way of knowing my ethnicity, nor my income, certainly not if I have pets (or even kids!). I suppose Experian could sell your credit rating (although I suspect thats illegal), however that doesnt really help unless all the advertisers are pitching credit cards and/or loans of some kind. Sounds fishy to me.....
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When you can't make them see the light, make them feel the heat.
-Ronald Reagan-
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sjr
join:2006-08-27
Osseo, MN
| Will skew results
I am going to assume people that do like myself will skew the results. As I leave the cable box on 24/7 and most of the time it is left on a channel I do not watch much but it left on because of 2-3 shows I record via the HD PVR device I use (since the ir blaster it has does not work with my cable box I have to have the box on the channel I want to record - digital and HD channels only - tv tuner gets the cable analog and QAM channels fine without the box). I just leave the box on the channel of the next show I am going to record even if it is a couple days out. For example I am going to record Battlestar Galactica on Friday night from the Sci-FiHD channel but from last night when I turned it to that channel until whenever I turn it next, probably Saturday, that is the only show I was going to watch off of Sci-Fi. Though I do suppose the channels I leave the box on are for the channels I do watch sometimes at least.
But I assume there are many people that never turn off their cable box either, I guess that is where all those infomercials get their ratings from. |
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Eat Me
join:2002-09-25
Sussex, NJ | reply to RadioDoc
Re: Localized marketing or ethnic market profiling...
Or get a Tivo/other DVR. |
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RadioDoc
58ef2c0
Premium,ExMod 2000-03
join:2000-05-11 | Naw, cutting the cable is much better, cheaper, and doesn't enrich sleazy cable operators coffers.
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Toolmaster of La Grange. |
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CO_Chris
Premium
join:2001-08-28
Broomfield, CO
·Comcast
·Earthlink Cable Mo..
·Comcast Digital Vo..
| reply to major marco
Re: Targeted Cable Ads Based On Income, Ethnicity, Or Gender
said by major marco :said by Test99 :Who knew there was a gender detector built into that set top box! Upon first usage of the cable box, female subscribers are directed to rub their naked b00bies across the screen before the stream will be released and enable the cable. They already know who the male subscribers are because the first channel they went to was the Spice channel. This is the best reply today. Thanks |
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hayabusa3303
Over 200 mph
Premium
join:2005-06-29
clubs: | reply to wifi4milez
what happens if you have no credit or bad credit then i guess you get all ads with debt problems? |
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