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Comments on news posted 2009-01-12 11:23:22: Charter, Cox, Time Warner Cable, Cablevision, Comcast and Bright House Networks are collaboratively working on a new advertising system they've dubbed "Canoe. ..

page: 1 · 2 · 3 · 4 · 5
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TCub
Premium
join:2008-09-03
Olmsted Falls, OH
clubs:
·Cox HSI

money money money money..... MONEY!

If they have the cash to burn on crap like this.... They must charge their customers an arm and a leg. I have Cox and we have our TV and Internet for about $100 I think. Not too bad for digital cable and WWW.
--
And if you go, furious angels will bring you back to me.


bender
Bite my shiny metal ass
Premium
join:2005-03-19
Evanston, IL
clubs:
is this only

for digital cable subscribers? i dont see how this will work for non digital subs
--
»www.crossloop.com/nealdaringer

Kearnstd
Elf Wizard
Premium
join:2002-01-22
Mullica Hill, NJ
reply to TCub
Re: money money money money..... MONEY!

everyone also wants to be the next google when it comes to success from ad profits. google nearly prints its money somedays it seems like.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

 My DVR will be targeted for ads I will never see

Targeted TV ads sounds like it is a good deal for the advertisers and for the cable networks(who would get more money for targeted ads). But since more and more people watch TV thru the filter of DVRs and their fast forward capabilities, who will see these ads?

Will this result, eventually, in the hardware DVRs fast forward capability being disabled in the software? And will the software based network DVR(being tested at TWC for example) prohibit fast forwarding thru commercials?
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My BLOG .. .. Internet News .. .. My Web Page


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

reply to TCub
Re: money money money money..... MONEY!

said by TCub See Profile :

If they have the cash to burn on crap like this.... They must charge their customers an arm and a leg. I have Cox and we have our TV and Internet for about $100 I think. Not too bad for digital cable and WWW.
A 500 terabyte server farm costs next to nothing for even a medium size business. For Comcast the cost is inconsequential and would be easily dwarfed by the extra revenue they would get from the higher prices targeted ads would garner.
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My BLOG .. .. Internet News .. .. My Web Page


TCub
Premium
join:2008-09-03
Olmsted Falls, OH
clubs:
·Cox HSI

Whoah! You changed your avatar.

Anyway. I was considering the entire cost. I sure a server wouldn't be that much but then they have to come up with the idea, create some funky software to monitor EVERY single person watching TV with comcast. Analyse the data, etc etc.

But like Kearnstd said, they're trying to do the Google thing and make a shit ton of money off ad's. So if it works out for them then all this stuff will just pay for itself then.


TCub
Premium
join:2008-09-03
Olmsted Falls, OH
clubs:
·Cox HSI

reply to TKJunkMail
Re: My DVR will be targeted for ads I will never see

thats true. Maybe they will prevent you from skipping through channels.

Or imagine you record the show to your DVR and it records commercial free. Then every so often in the show Comcast stops the show and throws in a few commercials, like Hulu.

I'm sure they'll realize quickly that people with DVR's are skipping through these special ads and do something about it.


battleop

join:2005-09-28
00000
reply to bender
Re: is this only

I imagine they could hit the analog subscribers with this by injecting ads at remote head ends in different parts of town. They could target digital subscribers to the individual users by streaming the adds to their setup box.

hescominsoon

join:2003-02-18
Brunswick, MD
·Comcast
·Verizon Online DSL

reply to bender
said by bender See Profile :

for digital cable subscribers? i dont see how this will work for non digital subs
Don't expect the cablecos to allow folks to stay on analog for long after the digital switchover.

b10010011
Whats a Posting tag?

join:2004-09-07
Bellingham, WA
Thank God for Tivo-HD and it's one way cableCARD tuner

They won't be getting any usuable data from me.


33591094

join:2002-11-19
Canada

1 edit
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banditws6
Shrinking Time and Distance

join:2001-08-18
Naples, FL
·Comcast

reply to b10010011
Re: Thank God for Tivo-HD and it's one way cableCARD tuner

It's also just one more reason the cable companies will make it hard and/or inconvenient to use devices like TiVo.

Although, this could be the sort of data that the forthcoming tuning adapter peripheral will enable cablecos to collect from legacy TiVo users like ourselves.
--
"I'll follow the law until it's just stupid." -Ted Nugent


Jim Gurd
Premium
join:2000-07-08
Plymouth, MI
·Comcast

reply to bender
Re: is this only

It won't work on me either. I returned my digital box, downgraded to limited basic and plugged the cable directly into my TV with Clear QAM tuner.
--
Calling an illegal alien an undocumented worker is like calling a crack dealer an unlicensed pharmacist.


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

reply to banditws6
Re: Thank God for Tivo-HD and it's one way cableCARD tuner

said by banditws6 See Profile :

It's also just one more reason the cable companies will make it hard and/or inconvenient to use devices like TiVo.

Although, this could be the sort of data that the forthcoming tuning adapter peripheral will enable cablecos to collect from legacy TiVo users like ourselves.
Those "tuning adapters" are already being distributed. A friend of mine in Moorestown NJ got 2 of them for attaching to his TIVO STBs. That area of NJ is implementing SDV.
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My BLOG .. .. Internet News .. .. My Web Page


TwoCpus4me

join:2003-10-16

These fokking cable company scum

Charging $90 - $120 per month for commodity service, and then sticking it to you with illegally obtained monitoring data so they can jam commericials back in your face (that you pay through the a$$ for).

No cable in my house. Thank you OTA Digital TV.

DarkLogix

join:2008-10-23
Baytown, TX
·Comcast Workplace
·Comcast

reply to TCub
Re: money money money money..... MONEY!

Ya but would/could a single server have that much capasity?

in windows 64bit the largest logical drive you can have is 7.5TB so 7.5*26(letteres in the alphabet) 195TB
not lets assume not windows
500TB=minimum 334 1.5TB harddrives (but of course add redundancy so) 336 drives if one large array is even possible

It would be easy to see its possible but it would take some planning as to how to orgenize and various other aspects and possibly a need for ZFS

you could actually fit the drives all in one 48U Rack with space to spare

it would be cool to get more details as to how they set it up(although I know how I would)


TKJunkMail
Enjoy the sun
Premium
join:2002-03-03
Avalon, NJ
·Sprint Mobile Broa..
·Comcast

reply to TwoCpus4me
Re: These fokking cable company scum

said by TwoCpus4me See Profile :

sticking it to you with illegally obtained monitoring data so they can jam commericials back in your face
It is NOT against the law to collect that data - at least not yet. There is maybe an FTC ruling that they would have to NOTIFY the customer that they are doing it.
--
My BLOG .. .. Internet News .. .. My Web Page

tmc8080

join:2004-04-24
Floral Park, NY

The problem is...

The tv viewer habits, are moving from addressable interactiv cable boxes to, well... bittorrent. Still trackbable, but can't exactly target commercials to these people.. the ripping from tv edits out the commercials, even something as problematic as SNL.


battleop

join:2005-09-28
00000

Where are the privacy whackos?

So why are they not freaking out over this? This is really not that much different than web adds that are served to you after looking at your surfing habits.

And yes I used the term whacko. It's for the ones that somehow think that a 3rd party can find every intimate detail about you because they they know that 10.234.3.4 likes to search for hard drives and now they send Segate adds to them instead of Smiling Bob adds.

IF I have to look at adds somewhere I would at least prefer they be for something that I might be interested in buying. Then again if you use ad block software it's a moot point.


aaronwt
Premium
join:2004-11-07
Woodbridge, VA
500TB doesn't sound like very much

I have over 20TB at home just for me. 500TB seems like a tiny amount for that many people.
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