Second place @ 22% went to WinAmp and the top “other” write in candidate was VLC Media Player.
Many of the responses noted that a fairly high majority tend to use a variety of different Players for either their audio, video and/or other types of media playback needs.
Some might say “it is because it came pre-installed”.
Others seem to indicate that they like the true “Multimedia” Player features and overall ease of use...
While the selling points that Microsoft tout are:
“Windows Media Player 10 gives you more music and more choices, and for the first time makes it possible to sync high-quality music, video, and photos to the latest portable devices.”
New Streamlined Design A whole new look giving you quicker and easier access to your favorite digital media.
Choice of Online Stores A world of music at your fingertips. With Windows Media Player 10, you are just a click away from the world's largest collection of digital music.
Choice of Devices Sync your music collection to over 70 different portable music devices.
Smart Jukebox Features Remove the hassle of organizing even the largest digital media collections.